Written by
Perplexity Team
Published on
Jul 30, 2024
Introducing the Perplexity Publishers’ Program
Every day, people turn to Perplexity with a wide array of questions. Our ability to provide high-quality answers hinges on trusted, accurate sources covering the topics people care about most. From day one, we’ve included citations in each answer, ensuring publishers receive proper credit and building user trust.
To further support the vital work of media organizations and online creators, we need to ensure publishers can thrive as Perplexity grows. That’s why we’re excited to announce the Perplexity Publishers Program and our first batch of partners: TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and WordPress.com.
This program is designed to promote collective success and to equip publishers with new technology to engage their audiences. Here are the key components:
Revenue sharing: In the coming months, we’ll introduce advertising through our related questions feature. Brands can pay to ask specific related follow-up questions in our answer engine interface and on Pages. When Perplexity earns revenue from an interaction where a publisher’s content is referenced, that publisher will also earn a share. We’re also excited to work with ScalePost.ai, a platform that streamlines collaborations between content publishers and AI companies and provides AI analytics for publishers. Our collaboration with them will enable our partners to gain deeper insights into how Perplexity cites their content.
Access to Perplexity’s APIs: Partners will also receive free access to our Online LLM APIs and developer support. This allows each publisher to create their own custom answer engine on their website. Visitors can ask questions and receive answers citing only that publisher’s content. We’re also offering our related questions technology for integration into their stories. We are excited to equip our partners with our technology so they can engage with their readers in new ways.
Enterprise Pro for all employees: We’ve heard from creators that Perplexity is a valuable research and fact-checking tool. To support this, we’re making our Enterprise Pro offering—with enhanced data privacy and security capabilities—available to all employees of our publisher partners for free for one year.
The Internet ecosystem is evolving, and we want this program to grow and adapt. We’re open to other types of collaborations with publishers in the future, such as bundled subscriptions, where users could pay a flat fee for both Perplexity Pro and subscriptions to participating publishers.
"TIME is committed to embracing innovative new technologies and platforms to advance our mission of providing trusted journalism for audiences around the world. We are proud to join Perplexity's Publishers’ Program as a launch partner to continue to expand access to reliable information and engage audiences in new ways," said TIME Chief Operating Officer Mark Howard.
We are also modifying our processes and products based on feedback from our publishing partners. Recently, we updated how our systems index and cite sources. We’re also collecting feedback to guide our product roadmap and new feature releases.
Perplexity CEO Aravind Srinivas says, “We structured this program to ensure we have a scalable and sustainable way to align incentives for all parties. We appreciate the publishers who have joined us for this program and provided us with valuable feedback about how it should operate. We have always believed that we can build a system where the whole Internet wins, and this is just the first step.”
The Perplexity Publishers’ Program marks a significant move towards aligning the interests of AI technology and quality journalism. We’re excited about the potential of this program to support the future of digital publishing and to ensure that high-quality, trustworthy content remains at the heart of the AI-powered information landscape.
