Shop like a Pro: Perplexity’s new AI-powered shopping assistant

Today, we’re excited to launch a new experience for shopping. Perplexity is now a one-stop solution where you can research and purchase products. It marks a big leap forward in how we serve our users – empowering seamless native actions right from an answer. Shopping online just got 10x more easy and fun.

Here’s what’s new: 

One-click checkout to save time. For Perplexity Pro users in the U.S., we’ve built a first-of-its kind AI commerce experience, Buy with Pro, which lets you check out seamlessly right on our website or app for select products from select merchants. Just save your shipping and billing information through our secure portal and select “Buy with Pro” to place your order. We’ll take care of the rest. Plus, you’ll get free shipping on all Buy with Pro orders as a thank-you for shopping with Perplexity. If Buy with Pro isn’t available, we’ll redirect you to the merchant’s website to complete your purchase.

Snap to Shop, a visual search tool that shows you relevant products when you take a photo of an item. Now, you can easily find what you’re looking for, even if you don’t have a product description or name.

Discover the best product. When you ask Perplexity a shopping question, you’ll still get the precise, objective answers you expect, plus easy-to-read product cards showing the most relevant items, along with key details presented in a simple, visual format. These cards aren’t sponsored—they’re unbiased recommendations, tailored to your search by our AI.

This new discovery experience is powered by platform integrations including Shopify, which gives access to the most recent and relevant information on products across Shopify-powered businesses globally that sell and ship to the US.

You no longer have to scroll through countless product reviews. Perplexity gives you comparisons in clear, everyday language, so you can narrow down the best choices quickly and confidently.

We’ll be expanding the Perplexity shopping experience to new markets after our U.S. launch. Stay tuned for more features and special offers.

Introducing the Perplexity Merchant Program 

To scale the Perplexity shopping experience, we're launching the Perplexity Merchant program to make it easy for large retailers to share their product specs with us, ensuring we can access live details on all the best available products. 

This program is free for merchants, and we've designed it to give them a straightforward process for sharing data. This is distinct from and unrelated to Perplexity’s new sponsored questions ad products.

Benefits of joining the Perplexity Merchant Program include: 

• Increased chances of being a "recommended product" because the products will be in our index, and when we have more robust details, we can better determine if a product is high quality and relevant to a user's query.

• Payment integrations to include merchants in our one-click Buy with Pro checkout experience.

• Free API access so merchants can build their own Perplexity-powered search experiences, with the ability to refine the index to include only your products.

• A custom dashboard that gives merchants insights into search and shopping trends that surface their products.

If you’re a large retailer interested in joining the program, fill out this signup form, and we'll reach out with more information.