Written by
Perplexity Team
Published on
Nov 25, 2025
Shopping That Puts You First
The joy of shopping is discovering something you love. It’s the perfect winter jacket that matches your style and your San Francisco ferry commute. It’s the right gift for a young chef with a tiny kitchen. Discovery requires an experience that understands you.
Online shopping hasn’t delivered that. Search bars are sufficient to find an exact item, but fail at exploration. Editorial outlets prioritize affiliate revenue over matching readers to the exact products they’ll love. Most innovation in online shopping has focused on faster checkout, but that solves for the transaction, not the joy.
That changes today, as we launch our new shopping experience, available for free to all US Perplexity users.
AI that shops with you
Perplexity gives users a new way to shop online: conversational search that knows their history, learns what matters, and moves seamlessly from discovery to decision.
Our approach to shopping represents how we think about AI assistants across every feature we build, whether browsing, managing email, or working on tasks in the background. AI assistants are at their best when they scale users, rather than replace them. They understand intent, remember preferences, and act as extensions of how users would approach a task on their own.
Shopping is where an AI assistant can have an outsized impact. In the search for a great winter coat or the perfect couch for a new home, the best AI doesn’t make decisions on its own. Instead, it understands each shopper’s unique needs better than an algorithm optimized for advertiser dollars.
A better way to shop
Discovery that thinks the way you think: “What’s the best winter jacket if I live in San Francisco and take a ferry to work?” finds results that match your commute, instead of generic best-of lists. Follow up with questions, like “What about boots?” and Perplexity maintains the same context throughout.
A shopping assistant that knows you: Perplexity remembers your past searches and learns your patterns, so when you ask about a desk lamp today, it finds options that match your mid-century modern aesthetic, not what advertisers want to sell first. If you’ve been looking at minimalist running shoes for an upcoming marathon, it prioritizes simplicity when you buy a new bag before race day.
Don’t dig through digital racks: Endlessly scrollable grids have never been the best way to buy throw pillows. Perplexity creates product cards focused on what matters for your specific questions, alongside the specs and reviews needed to say yes or no.
Stay in the flow: Need skis for a last minute trip pronto? We partnered with PayPal to power checkout all in the same user experience. Shop with retailers who rely on PayPal for security and speed directly where you search. Once checkout is complete, continue the conversation in the same window, and get back to the rest of the winter packing list without missing a beat.
Better for shoppers, better for merchants
Shopping with AI should be better for consumers, but not at the expense of merchants. Through our partnership with PayPal, retailers stay at the center of the transaction as the merchant of record. They have full visibility into who their customer is, can process returns, build loyalty, and own the post-purchase relationship, just as they would on their own sites.
What elevates the experience for retailers is the customer they’re meeting. Traditional search casts a wide net and optimizes for clicks. A shopper who’s gone through Perplexity’s conversational, personalized shopping flow has significantly higher intention to purchase. And with instant checkout, retailers benefit from consumers being less likely to abandon their cart in the time it takes to move from decision to purchase.
Start shopping differently
This is what e-commerce should always have been: personal discovery that reflects each shopper’s unique taste, paired with effortless action when they’re ready to buy. With Perplexity, that reality starts now.
The new Perplexity shopping experience is available on desktop and web today, with iOS and Android launching in the coming weeks. Finding what you love should always be this easy. All you have to do is ask.
Shopping That Puts You First
The joy of shopping is discovering something you love. It’s the perfect winter jacket that matches your style and your San Francisco ferry commute. It’s the right gift for a young chef with a tiny kitchen. Discovery requires an experience that understands you.
Online shopping hasn’t delivered that. Search bars are sufficient to find an exact item, but fail at exploration. Editorial outlets prioritize affiliate revenue over matching readers to the exact products they’ll love. Most innovation in online shopping has focused on faster checkout, but that solves for the transaction, not the joy.
That changes today, as we launch our new shopping experience, available for free to all US Perplexity users.
AI that shops with you
Perplexity gives users a new way to shop online: conversational search that knows their history, learns what matters, and moves seamlessly from discovery to decision.
Our approach to shopping represents how we think about AI assistants across every feature we build, whether browsing, managing email, or working on tasks in the background. AI assistants are at their best when they scale users, rather than replace them. They understand intent, remember preferences, and act as extensions of how users would approach a task on their own.
Shopping is where an AI assistant can have an outsized impact. In the search for a great winter coat or the perfect couch for a new home, the best AI doesn’t make decisions on its own. Instead, it understands each shopper’s unique needs better than an algorithm optimized for advertiser dollars.
A better way to shop
Discovery that thinks the way you think: “What’s the best winter jacket if I live in San Francisco and take a ferry to work?” finds results that match your commute, instead of generic best-of lists. Follow up with questions, like “What about boots?” and Perplexity maintains the same context throughout.
A shopping assistant that knows you: Perplexity remembers your past searches and learns your patterns, so when you ask about a desk lamp today, it finds options that match your mid-century modern aesthetic, not what advertisers want to sell first. If you’ve been looking at minimalist running shoes for an upcoming marathon, it prioritizes simplicity when you buy a new bag before race day.
Don’t dig through digital racks: Endlessly scrollable grids have never been the best way to buy throw pillows. Perplexity creates product cards focused on what matters for your specific questions, alongside the specs and reviews needed to say yes or no.
Stay in the flow: Need skis for a last minute trip pronto? We partnered with PayPal to power checkout all in the same user experience. Shop with retailers who rely on PayPal for security and speed directly where you search. Once checkout is complete, continue the conversation in the same window, and get back to the rest of the winter packing list without missing a beat.
Better for shoppers, better for merchants
Shopping with AI should be better for consumers, but not at the expense of merchants. Through our partnership with PayPal, retailers stay at the center of the transaction as the merchant of record. They have full visibility into who their customer is, can process returns, build loyalty, and own the post-purchase relationship, just as they would on their own sites.
What elevates the experience for retailers is the customer they’re meeting. Traditional search casts a wide net and optimizes for clicks. A shopper who’s gone through Perplexity’s conversational, personalized shopping flow has significantly higher intention to purchase. And with instant checkout, retailers benefit from consumers being less likely to abandon their cart in the time it takes to move from decision to purchase.
Start shopping differently
This is what e-commerce should always have been: personal discovery that reflects each shopper’s unique taste, paired with effortless action when they’re ready to buy. With Perplexity, that reality starts now.
The new Perplexity shopping experience is available on desktop and web today, with iOS and Android launching in the coming weeks. Finding what you love should always be this easy. All you have to do is ask.
Shopping That Puts You First
The joy of shopping is discovering something you love. It’s the perfect winter jacket that matches your style and your San Francisco ferry commute. It’s the right gift for a young chef with a tiny kitchen. Discovery requires an experience that understands you.
Online shopping hasn’t delivered that. Search bars are sufficient to find an exact item, but fail at exploration. Editorial outlets prioritize affiliate revenue over matching readers to the exact products they’ll love. Most innovation in online shopping has focused on faster checkout, but that solves for the transaction, not the joy.
That changes today, as we launch our new shopping experience, available for free to all US Perplexity users.
AI that shops with you
Perplexity gives users a new way to shop online: conversational search that knows their history, learns what matters, and moves seamlessly from discovery to decision.
Our approach to shopping represents how we think about AI assistants across every feature we build, whether browsing, managing email, or working on tasks in the background. AI assistants are at their best when they scale users, rather than replace them. They understand intent, remember preferences, and act as extensions of how users would approach a task on their own.
Shopping is where an AI assistant can have an outsized impact. In the search for a great winter coat or the perfect couch for a new home, the best AI doesn’t make decisions on its own. Instead, it understands each shopper’s unique needs better than an algorithm optimized for advertiser dollars.
A better way to shop
Discovery that thinks the way you think: “What’s the best winter jacket if I live in San Francisco and take a ferry to work?” finds results that match your commute, instead of generic best-of lists. Follow up with questions, like “What about boots?” and Perplexity maintains the same context throughout.
A shopping assistant that knows you: Perplexity remembers your past searches and learns your patterns, so when you ask about a desk lamp today, it finds options that match your mid-century modern aesthetic, not what advertisers want to sell first. If you’ve been looking at minimalist running shoes for an upcoming marathon, it prioritizes simplicity when you buy a new bag before race day.
Don’t dig through digital racks: Endlessly scrollable grids have never been the best way to buy throw pillows. Perplexity creates product cards focused on what matters for your specific questions, alongside the specs and reviews needed to say yes or no.
Stay in the flow: Need skis for a last minute trip pronto? We partnered with PayPal to power checkout all in the same user experience. Shop with retailers who rely on PayPal for security and speed directly where you search. Once checkout is complete, continue the conversation in the same window, and get back to the rest of the winter packing list without missing a beat.
Better for shoppers, better for merchants
Shopping with AI should be better for consumers, but not at the expense of merchants. Through our partnership with PayPal, retailers stay at the center of the transaction as the merchant of record. They have full visibility into who their customer is, can process returns, build loyalty, and own the post-purchase relationship, just as they would on their own sites.
What elevates the experience for retailers is the customer they’re meeting. Traditional search casts a wide net and optimizes for clicks. A shopper who’s gone through Perplexity’s conversational, personalized shopping flow has significantly higher intention to purchase. And with instant checkout, retailers benefit from consumers being less likely to abandon their cart in the time it takes to move from decision to purchase.
Start shopping differently
This is what e-commerce should always have been: personal discovery that reflects each shopper’s unique taste, paired with effortless action when they’re ready to buy. With Perplexity, that reality starts now.
The new Perplexity shopping experience is available on desktop and web today, with iOS and Android launching in the coming weeks. Finding what you love should always be this easy. All you have to do is ask.
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