Welcoming Gannett to the Perplexity Publisher Program

Today, we're excited to announce that Gannett Co., Inc., the largest local-to-national media organization in the United States, has joined the Perplexity Publisher Program. Through this strategic content licensing agreement, premium journalism from USA TODAY and the USA TODAY Network's 200+ local publications will be integrated into Perplexity's AI-powered search experiences.

As one of our largest U.S.-based media partners, Gannett's trusted content will be accessible in Perplexity answers, including on our newly released agentic web browser, Comet, currently available to Perplexity Max subscribers and daily releases from our growing waitlist. 

Additionally, Gannett will have access to Perplexity's Sonar API and Enterprise Pro for all employees. As a diversified media company dedicated to empowering communities through trusted journalism, Gannett understands the value of trustworthy, accurate answers from all aspects of a business, making our Sonar API a natural choice for operational processes and Enterprise Pro a powerful tool for every employee.

Elevating Quality Content in the Digital Age

For too long, the internet has been dominated by content optimized for search algorithms rather than human readers. Publishers have been forced to game SEO systems, stuffing keywords and chasing metrics that don't reflect genuine value to audiences. The result? A digital landscape cluttered with content designed to satisfy results instead of answers. 

It is clear that AI is irreversibly changing that dynamic, and readers are excited about it. At Perplexity, we're focused on accurate and trustworthy answers and AI agents that serve the world’s curiosity.  Our AI-powered answer engine rewards quality, accuracy, and relevance. 

When users ask Comet for personal and proactive assistance they demand accurate and helpful action. When users ask questions, they get accurate answers with clear citations to authoritative sources, giving credit where it's due while providing the comprehensive information they actually need.

This creates a fundamental shift in incentives. The advance of AI will allow publishers to focus on what they have always done best: producing in-depth, credible journalism that serves their communities. Quality content gets recognized and surfaced appropriately, while readers benefit from answers that are both accurate and comprehensive.

Building the Future of Publishing Together

As AI reshapes a digital landscape that was optimized for a different era, our priority is to partner with the world's best publishers to ensure they benefit from the new business models we discover together."

The partnership with Gannett exemplifies this vision. Rather than replacing traditional journalism, we're creating new pathways for quality content to reach audiences who need reliable information. This collaboration acknowledges that the future of digital publishing requires innovative approaches that serve both publishers and readers.  

Like every generational shift in technology, the earliest adopters innovate and thrive in each new era. The digital transformation of the AI Age isn't about choosing between human journalism and AI technology—it's about working together to create better outcomes for everyone. Publishers gain new revenue streams and broader reach for their quality content, while users receive more accurate, contextual answers to their questions.

Through partnerships like this one with Gannett, we're building an information ecosystem where excellence in journalism is rewarded, readers get trustworthy answers, and publishers can thrive in the AI era. This is just the beginning of reimagining how quality information flows through our digital world and everyone who creates it and consumes it benefits.