Use Cases
Improve SEO strategy
Features
Categories
Overview
Content marketers and SEO teams need to understand search trends, competitor content strategies, and keyword performance to inform editorial calendars and content planning. Perplexity can synthesize trending topics, competitor content analysis, and search intent data into strategic content roadmaps.
Your search
What are the top trending topics in [industry] over the last 90 days? Show me the top-performing content pieces from competitors, the search intent behind trending keywords, and content gaps where competitors aren't publishing. Create a content calendar recommendation for the next quarter based on search volume trends and seasonal patterns.
Perplexity's answer
Perplexity delivers:
Trending topics ranked by search volume and growth trajectory
Top-performing competitor articles with engagement metrics (shares, backlinks)
Search intent analysis (informational, transactional, navigational)
Content gaps identified across key topic clusters
Seasonal patterns and optimal publishing windows
Keyword difficulty and opportunity scores
Export as a structured content calendar, save trending topics and keyword data as a CSV for your SEO tools, or view as an interactive trend dashboard. Ask follow-ups like "Deep dive into [topic]—what angles haven't been covered?" or "Show me the questions people are actually asking about this topic."
Tips
Specify your content type: "long-form guides," "how-to articles," "thought leadership pieces"
Request competitive benchmarking: "How does our content performance compare to [competitors]?"
Ask about audience questions: "What are the top 20 questions people search about [topic]?"
Track SERP changes: "Have we gained/lost rankings for our top 10 keywords?"
Request content optimization insights: "What structural elements do top-ranking articles have in common?"